CONTENT
How clear writing leads to effective communication
Practical examples of effective writing
WHO YOU ARE WRITING FOR?
Gauging your audience and adjusting your style of writing to their needs
Developing a house style
WRITING FOR CLIENTS
Getting a clear brief on the message your client needs to deliver and
the desired response
Case study analysis
GETTING GRAMMAR, PUNCTUATION AND SPELLING RIGHT
Common errors and how to avoid them
The problems with using your computer’s spelling and grammar checkers
The importance of consistency
SENTENCE LENGTH AND STRUCTURE
Exercises on sentence structure
How to use quotes effectively
The active tense, and when to use the passive
Getting to the point
BUILDING A MESSAGE
Planning what you wish to write
Structuring a news story, feature or review
EDITING AND PROOFING
How to edit your own writing
Tightening copy, making every word count
Verb and subject agreement
Proof reading your work
PRACTICAL EXERCISES
Writing and critiquing an article
Developing your own voice on the page
You are welcome to bring examples of your own work to this course if
you wish.
QUESTIONS AND ANSWERS |
