INTRODUCTION
Planning a strategy
Why different search engines produce different results
The difference between spiders and directories
Selecting the key search engines for your site
Search engine friendly sites do not become that way overnight
The big 10 search engines
Comparison with competitors
SEARCH ENGINE REGISTRATION
Optimising metadata: using the right keywords and descriptions
Optimising title syntax
Using strategic phrases
Using structural tags
Working with frames and tables
Site navigation optimisation
MAINTAINING YOUR PROFILE
When and what to register
Deciding on a schedule for updates
Using multiple front doors
Performing spot checks
Monitoring your web stats
Checking web logs for evidence of crawlers
DIFFERENT WAYS INFORMATION IS SEARCHED FOR
Key words
Boolean logic and advanced search techniques
Commonly used search criteria
Why people use different search engines
Checking your profile
Reciprocal links
Useful URLs
DEFINING A PLAN FOR YOUR COMPANY OR ORGANISATION
Setting and attaining objectives
Questions and answers |
