Course Title:

Managing a Website

Duration:

5 days

Prerequisites:

No technical or programming background is required

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Objectives:

This five-day course is designed to provide you with the essential skills required by any web manager. You will cover the basics of web design theory, creating and preparing images for the web, project managing a website design or redesign and using Dreamweaver, the most popular web authoring tool

This course has been designed for those who need to plan, manage and deliver web projects but do not have a technical or graphical background

The course is flexible so that you can choose from any or all of the five days dependant on your level of experience. If you are unsure of which days you should attend, feel free to call us to discuss your requirements. This course is available only as individual tuition or a private company course, and can therefore be tailored to your needs

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DAY ONE- DESIGN THEORY

Examples of good and bad design
Relevance, contrast, proportion, consistency, restraint and detail
The essential building blocks of web design
Accessibility issues

PRACTICAL DESIGN ISSUES

Using white space
Maintaining online and offline consistency
Text legibility
Text hyperlinks
Less is more
Developing a colour theme
Effective use of images

SOLVING COMMON DESIGN PROBLEMS

How fonts work on the web
Browser and plug-in compatibility
Cross platform issues
The three clicks rule

DAY TWO - WORKING WITH IMAGES

Understanding file formats
Understanding resolution theory
Understanding colour theory
Web safe colours
Understanding colour bit depth
Dos and don’ts of creating web graphics
Optimising graphics for the web
Using image maps

EDITING IMAGES IN PHOTOSHOP

Why and how to slice images
The 216 web safe colours
Cropping an image
Adjusting colours
Lightening and darkening images
Creating GIF animations

DAY THREE - STRATEGIC ISSUES

Planning a strategy
Defining your audience
Defining your targets

SITE EVALUATION

Critiquing your site
Comparison with competitors

SEARCH ENGINE RANKINGS

Optimising your website for specific search engines
Submitting to search engines

MARKETING RELATIONSHIPS

Building relationships with your site visitors
Reciprocal links
Newsletters via email
Retaining customer information
Online communities

MONITORING RESULTS

Defining your feedback criteria
Analysing web log files

PROJECT MANAGEMENT ISSUES

Estimating timescales and costs
Setting deadlines
Managing budgets
The different roles within a web production team
Allocating responsibility
Dealing with a changing brief

DAYS FOUR AND FIVE - WORKING WITH DREAMWEAVER

Dreamweaver interface basics
Defining a local site
Adding content
Formatting text
Adding links
Placing graphics on the page
Adding e-mail links

DREAMWEAVER ESSENTIALS

Working with templates
Working with tables
Creating forms
Working with style sheets
Editing style sheets
Using behaviours
Creating button rollovers

TESTING, DEPLOYMENT AND MAINTANANCE

Fixing broken links
Connecting to a remote site
Synchronizing files
Using find and replace
Site maintainence

Questions and answers

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