Introduction
You already know more than you think about type
Case study: newspaper mastheads
What do typefaces say?
The character of type
Different type personalities - classy, serious, fresh, authoritative,
fun. reliable etc.
Examples of type that really work
Serif and sans serif
The origins of the serif
Classic serif typefaces
Classic sans-serif typefaces
Measuring type
Traditional conventions; points, picas and ciceros
Leading and kerning
Ways of controlling the vertical space between text
Ways of controlling the horizontal space between characters
Troublesome kerning pairs
Optical kerning in InDesign
Legibility issues
What the Swiss school can teach us
Choosing a typeface
Typefaces that work well together
Using white space effectively
Font families
Typographical elements
Using rules, dingbats, symbols and glyphs
Ligatures and hanging indents
Examples of great typography
Type and colour
USing contrast
Type for on-screen display
Colour theory
Font issues
Font problems
Font conversion
Buying fonts
Free fonts
Trouble-free printing
Embedding fonts
Building a consistent, appropriate style
Creating a coherent style
The 10 commandments of type
Questions and answers
|
