useability

Course Title:

Improving Usability

Duration:

1 day

Prerequisites:

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Objectives:

When a visitor enters your URL into a browser, your site must justify their time and attention as quickly as possible. This course is designed to explore the avenues and methods used to maximise the impact of your content and achieve response times that will hold and maintain a visitor’s interest

The course will allow you to avoid the common mistakes that cause site visitors to look for information elsewhere

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INTRODUCTION

Jakob Nielsen on usability

PAGE DESIGN

LCD Design: screen, platforms, Browsers, CPU, User Choice
Meaning vs presentation
Response times
Style sheets & frames

CONTENT

Writing for the web
How people read online
Content is king
Paraphrasing
Scan-ability issues
Utilising page chunking
Efficient titles and headlines

MULTIMEDIA

Incorporating video content
Efficient downloads
Flash and Shockwave
The attention economy

SITE DESIGN

Do you need a home page?
Different site elements
Metaphor and navigation

NAVIGATION

Three navigational rules
Three types of links
Linear navigation
Fisheye navigation
Breadcrumb navigation
Sacrifices to corporate Gods

SEARCH FUNCTION

Link vs search
Primary search interface
Infographics
Intelligent URL design
Understanding protocol
WWWhat?

X-CULTURE

Designing for disability
Text-only web
What is WAI?
Ageing
Globalisation issues
The global market
Cultural differences
Usability conclusion

Questions and answers

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Castalia, 49 Bisterne Avenue, London, E17 3QR. Tel: 020 8926 1564. Fax: 020 8923 7952

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