INTRODUCTION
HOW TO PERFECT YOUR FEATURE WRITING
Learning from the best stylists and the most accomplished features writers.
A look at your copy to determine where you are getting it right and where
you might improve
HOW TO GET THE ONE INTERVIEW A HIGHLY PRIZED INTERVIEWEE IS GOING TO
GIVE
When everyone wants to talk to a celebrity or a person in a major news
story, and they are only going to give one interview, you have to pull
out all the stops if you are going to be selected. How to build up trust
to make sure you do not disappoint them - or your editor
HOW TO RESEARCH AND WRITE COMPLEX TECHNICAL OR SPECIALIST FEATURES
Putting in the ground work. Selecting those who can help you acquire
the knowledge you need. Finding the person, organisation or research source
which can help you
HOW TO WRITE FIRST-PERSON COLUMNS
Many feature writers think they can do them, a lot get the opportunity,
few turn out consistently readable copy. How to determine whether you
are cut out to be a columnist, how to develop your columnist’s persona
and how to keep the column fresh and highly readable
HOW TO WRITE OPINION AND COLUMN PIECES
Writing opinion pieces to order - even when you don’t agree with
the views you are being asked to express
THE FEATURES THAT WIN AWARDS
Tips and tricks for making your features stand out from the crowd
ADVANCED STYLE, STRUCTURE AND A UNIQUE VOICE
Truly successful features writers have a unique style and voice. How
to develop your own style and voice. Please bring along examples of your
own work if you wish so a copy clinic can be conducted on it
QUESTIONS AND ANSWERS |
