Course Title:

Web Design Masterclass

Duration:

2 days

Prerequisites:

No formal design training is required

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Objectives:

This course is for people who find themselves with web design responsibilities but who have had no formal design training. It will highlight the essential building blocks of good design, what works and what does not on screen and how to make the best use of type, colour and space

You will also cover usability issues, explore cross-platform issues and highlight how to solve common web design problems

This course is designed to help you develop new skills and improve your confidence when making design decisions

(This is a web design based course - there is a version of this course for print designers)

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WHAT IS DESIGN?

Examples of good and bad design
Questions to ask before you design anything
Defining your audience
Maintaining a consistent brand identity
Good navigation

KEY DESIGN ELEMENTS

A guide to: relevance, contrast, proportion, consistency, restraint and detail
The essential building blocks of web design

SHORTCUTS TO GOOD DESIGN

Maintaining a swipe file
Good information architecture

LAYING OUT A WEB PAGE

HTML and web architecture
Using web applications such as Macromedia Dreamweaver
Organisational tools
Using white space
Rules, borders, boxes and drop shadows
Maintaining online and offline consistency

THE POWER OF TYPE

Constraints of type on the web
Text legibility
Text hyperlinks
Special type effects
Less is more

WORKING WITH COLOUR

Choosing colours
Developing a colour theme
Using Hexidecimal colour
Understanding RGB
Websafe colours

EFFECTIVE USE OF IMAGES

Using images for maximum impact
Optimising images
Using images as navigation aides

SOLVING COMMON DESIGN PROBLEMS

Minimising text
How fonts work on the web
Browser and plug-in compatibility
Cross platform issues

Questions and answers

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