SELF EXPRESSION
A series of exercises to awaken your writing potential
Examples of effective creative writing
How you can reflect your personality - and that of your organisation -
through words
Finding the words that suit the personality you wish to project
GENERATING IDEAS
Brainstorming techniques
RESTRICTION MEANS FREEDOM
Why working within tight limitations can widen your horizons
SHORT AND SWEET
The art of cutting words to expand your message
How to spot unnecessary words, sub-clauses, sentences and paragraphs
How to tighten a message so that every word really counts
COPING WITH DEADLINES
Creativity against the clock
OVERCOMING WRITER'S BLOCK
Techniques for breaking the log jam when words and ideas don't come easily
SEEKING ATTENTION
Headlines and intros to grab your readers’ attention
YOU TALKING TO ME?
Writing for an audience
Knowing who your audience is and how to tailor your message in ways which
mean you connect directly with them
FORMATS AND STRUCTURES
Order your words to maximise their effect
The lessons of journalism and the structure news and feature writers use
How to pick a structure that suits your message - and your audience
PRACTICAL EXERCISES
Questions and answers |
